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Measuring Impact
Case study

What AI really delivers — we measured it

"AI saves 40 % of your time." Everyone knows figures like that — but where do they come from? We accompanied a real rollout for 30 days, classified every single chat and worked out use case by use case how much work AI actually saves. No estimate, no slide from an analyst report — measured. We take you through the study step by step.

Step 1 — we analysed it

30
days
170
pilot users
4,253
chats
1,866
app usages

Mid-sized wholesale company · November 2025 · anonymised

An entirely normal month at an entirely normal company. Not a lighthouse project, but the working day of 170 people across every department.

Step 2 — how the study was set up

Instead of one blanket productivity figure, we assigned every chat to a category, rated its complexity and its success — and linked it to a use-case catalogue that records a conservative time saving for each task. Only that produces a real ROI.

01
4,253 chats
fully classified
02
AI analysis
use case · complexity · success
03
Use-case catalogue
time per task (e.g. slide deck 30 min)
04
Real ROI
calculated conservatively

Step 3 — there are plenty of use cases

12
use-case categories
from writing to compliance
87 %
success rate
task solved with AI
467
use cases
recorded in the catalogue
24 %
complex tasks
not a toy

Almost a quarter of all requests are complex tasks — the platform is not used for playing around but for real problem solving.

Step 4 — what the AI is actually used for

Writing & correspondence27 %
Business intelligence15 %
General knowledge11 %

learning phase — not in the ROI

Technology & engineering9 %
IT support8 %
Legal & compliance6 %

risk reduction — not in the ROI

6 further categories23 %

Every category has its own story. In the use-case map you can zoom into each department — with real tasks and example prompts.

Step 5 — three kinds of value

We deliberately separated the benefit into three pots — and only converted the first two into euros:

  • Time saved — AI speeds up repetitive tasks.
  • Enablement — AI makes possible what would otherwise not be done at all.
  • Risk reduction — AI supports critical checks (sanctions, customs, contracts).

From pure time alone, this is what adds up in one month:

Use caseUsagesSaving eachTotal
Writing & emails1,1668 min155.5 h
Technical research39812 min79.6 h
IT support32710 min54.5 h
Strategy & planning23512 min47.0 h
Coding18515 min46.3 h
Excel & data21510 min35.8 h
Translation (app)4035 min33.6 h
Workflows2308 min30.7 h
Further use cases~67 h
Total time saved · 1 month~550 h

Step 6 — what does that deliver per person?

1 pilot user · 1 month
Time saved

25 chats × 7.8 min

= 3.3 h × €50/h

€162
per employee / month
Enablement

images + BI research

+ translation + meetings

€74
per employee / month
Risk reduction

~1.5 compliance checks

sanctions · terms · customs

Bonus
deliberately €0 in the ROI
~€2,800per employee / year

A single user delivers around €2,800 a year — and that is before risk reduction, quality and satisfaction are counted at all.

meinGPT ROI study · 30-day field study, 170 users

What we deliberately did NOT count

The calculation is intentionally cautious. These real effects are not included in the value:

  • General knowledge (11 % of chats) — pure AI learning phase
  • Risk reduction — compliance breaches avoided, valued at €0
  • Quality gains — better texts, fewer errors
  • Employee satisfaction — hard to express in euros
  • Costs avoided — DeepL subscriptions, stock photos, external consultants

The value stated is therefore a lower bound, not a best case.

What this means for you

The lever transfers: the value arises in the breadth — across every department, not in a single lighthouse use case. That is exactly what the use-case map shows: where AI really lands in everyday work.

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