MeinGPT Branding & Brand Guidelines
Logos, brand colours, typography and the rules that go with them — so our brand looks the same everywhere. All assets are free to download.
The logo
The logo is a fixed lockup: the “MeinGPT” wordmark and the blue sparkle in which data points condense into one whole. Always use the original files (SVG), scale proportionally and never change colour or proportions. Wordmark and sparkle are never separated or stacked.
Clear space & minimum sizes
Keep a clear space of 0.5 H around the logo (H = height of the mark). The primary logo never runs below 120 px wide on screen or 25 mm in print. The mark stands alone only as a favicon (from 16 px) or as the icon on its tile (from 32 px).
Please do
- Use the original files (SVG); PNG only where the target system rejects SVG
- Keep proportions when scaling
- Use the white variant on Brand Blue, dark surfaces and photos
- Put a light plate behind the logo on busy photos
Please don’t
- Distort, rotate, recolour or redraw the logo
- Add effects, shadows, outlines or frames
- Separate wordmark and sparkle or stack them vertically
- Place the logo in running text or on a busy background
Brand colours
One brand colour, one warm neutral. Brand Blue (700) carries every action — fully present or not at all, never as a tint or gradient. The neutrals carry the surface. Click a colour to copy its hex value.
Brand Blue
Brand 700 is the one brand colour — for buttons, links, focus and active states. 600 is the hover, 900 the only large blue surface, 400 the accent on dark ground. There is no second accent colour.
Neutrals
The warm scale for everything else: 50 is the page, 200 the calm surface, 400 the line, 600 muted text, 900 text, 800 the dark surface.
Click to copy the hex value to your clipboard.
Type
Geist carries everything — headings, body copy, navigation. STK Bureau Serif is reserved for quotes, key figures and single statements. Fragment Mono marks categories, labels and technical facts. Geist is never set bold: whatever needs emphasis moves to the serif or gets shorter.
Primary typeface — headings, body copy, interface
Aa
Accent typeface — quotes, key figures, statements
Aa
Meta typeface — eyebrows, labels, code
Aa
Note: the wordmark in the logo is drawn as a path and included in the logo files — it is never re-set as text. Geist is open-licensed (OFL); STK Bureau Serif is a commercial licence and is only embedded by us.
Name & spelling
The correct spelling is part of the brand. Please use it consistently:
Always “MeinGPT” — capital “M”, capital “GPT”, even mid-sentence. Never “meinGPT”, “Mein GPT” or “meingpt”. Compounds keep the form: MeinGPT platform, MeinGPT Buddy. Only domains and file names stay lowercase.
Operator of MeinGPT. “SelectCode” in running text, “SelectCode GmbH” legally.
Clear, competent, approachable. One sentence says one thing. No hype, no superlatives — concrete, verifiable statements.
Need something else?
Need a special format, high-resolution files or approval for a publication? Drop us a line — we respond quickly.
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