Together with the Lisega Group, the traditional steel trader uses MeinGPT to enable employees and make standards and specifications usable in day-to-day work.
Buhlmann Group has been active in steel trading for more than 75 years — B2B, in 23 countries, together with the Lisega Group (pipe supports). Not a tech startup, but a traditional, security-sensitive industrial company.
That is exactly where the AI debate is often dominated by unverified forecasts. At the same time, standards and specifications are scattered across both company groups. The job: bring employees into AI, strengthen competitiveness over the long term — and deliver measurable results, not slide decks.
Buhlmann needed more than another chat UI. It needed a full platform: image generation, an integrated Academy, and a controlled rollout. The introduction ran in two phases with training and a champion program. Change communication via newsletter kept the workforce in the loop. Connecting standards and specifications is planned so chat answers can draw directly on company knowledge.
Employee feedback was literally: “what a tool.”
Instead of shadow tools and one-off access, both groups got a shared, governed entry point. The Academy and champion program made sure usage was not left to chance. The platform covers typical knowledge and document work — and lays the ground for later data connections to standards and specifications.
Value shows up where employees use the platform day to day — carried by the Academy and the champion program, not by tool sprawl.
In the mid-market, the loudest AI forecast matters less than what employees actually use. Buhlmann Group shows how a traditional company introduces AI step by step, measures it, and brings it into daily work — with a platform instead of tool sprawl.
Together we find the right use cases, connect your systems, and bring AI into daily work in line with your business.