The lab equipment specialist for liquid handling and vacuum technology adopts MeinGPT and builds its own AI tools — from test evaluation to pump selection.
Brand Group supplies lab technology — liquid handling and vacuum technology. Marketing built AI affinity early. Across the rest of the company, customer-case work often stayed manual: documentation, evaluation, selection help — day after day, at three to ten cases.
The goal was clear: carry that early affinity from marketing into the whole company, and connect own company data in a useful way.
The introduction ran with SelectCode consulting: workshops, a shared chat group during rollout, hands-on support instead of “drop a tool and hope.” In development, teams automated test evaluation. In parallel, an internal AI tool for customer pump selection took shape — without an external agency.
On one use case we easily saved 50 minutes per customer case.
MeinGPT provided the platform; business units built productive applications on top. Consulting kept the rollout coherent. Value appeared where company knowledge and recurring cases meet — not in generic chat demos.
What started as a marketing initiative became company-wide practice — with tangible relief in case work.
Brand Group shows the typical mid-market path: start where affinity already exists, measure use cases, then take them broad — on a platform where teams can build themselves.
Together we find the right use cases, connect your systems, and bring AI into daily work in line with your business.