Good prompting is not a talent but a method. Explain clearly to the AI what you
want and you get usable answers without asking three times. Stay vague and you get
vague results — and give up after the third attempt. The gap is large: according
to Bitkom 2025, 43 % of companies offer no AI training. That is exactly
where this chapter starts. It makes prompting repeatable for a whole department.
43 %
without AI training
3
building blocks (AAA)
2–5
few-shot examples
1
prompt library
External figure: Bitkom 2025 · method from AI adoption work
Explain the task as if the AI were a new colleague. A new colleague does not know
your industry, your tone or your target format. You give them context, a clear goal
and an example. That is exactly what a good prompt does.
Explain the task as if the AI were a new colleague.
The AAA framework breaks every prompt into three parts. It works for text,
analysis and support — for any request.
01
Assumptions
set the role & context
02
Assignment
state a precise goal
03
Appearance
format · length · style
A complete example shows how the three parts work together:
Assumption: You are an experienced business journalist with expertise in finance and technology.
Assignment: Write an analysis of the opportunities AI offers small companies.
Appearance: About 700 words, five paragraphs, professionally sound and easy to understand.
If you want a consistent company format, give the AI examples. Two to five
examples before the actual request enforce your format and your tone. Negative
examples protect the brand voice — you show what is not wanted:
Right: "Dear Ms Schmidt," — wrong: "Hey Schmidt,"
That turns an arbitrary answer into one that sounds like your company. Few-shot is
the simplest technique with the biggest leverage on consistency.
A good prompt is work. That work should only happen once. Proven prompts become
templates with placeholders — {CUSTOMER}, {TOPIC}, {LENGTH} — and land in
a central repository instead of 30 private note apps. A prompt journal with
versioning records which variant works best.
Whoever maintains the library decides its value: the champion of a department
curates the templates, collects successful prompts and shares them with the team.
More on that in the chapter enablement & training.
At platform level you do not have to maintain every prompt individually. meinGPT
brings three levels together — from the general to the specific:
1
Workspace-wide
admin · tone of voice
2
Assistant
role & task
3
User
the concrete request
The global prompt sets company principles and tone once for everyone. The assistant
defines its role. The user only formulates the request. Keep every level focused —
duplication leads to blurred answers.
Prompting competence is the gap that 43 % of companies leave open. You do not close
it with a tool but with a method (AAA), a standard (few-shot) and a shared asset
(the library). That costs a few hours to set up and works in every department.
Who maintains the prompts and carries them into the team is covered in the chapter
enablement & training. How assistants are built with system prompts,
tools and knowledge is shown by the solution library. And what
good prompts are worth in euros is calculated by
measuring impact.
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